NARCISSISM IS NECESSARY

Major floods in Britain and South Asia, and just the other morning I heard on the radio that the number of tropical typhoons has doubled in the past year. Animals are dwindling by the hundreds while wilderness itself is fast becoming a legend. Mother Nature is taking the brunt thanks to pollutions, wastage, deforestation and simply pure ignorance.

In the midst of all these chaos, I’m truly comforted that an organisation such as Honda Malaysia is doing its part in conserving our ecosystem. Besides the main objective of saving the endangered Sumatran rhinos (there are only less than 300 left in the world!), the Honda’s Rhino Rescue Project aims to raise awareness and educate future generation and the public on environmental & conservation issues.

A rare footage of a Sumatran Rhino. Picture Credit: WWF-Malaysia

For the past 1.5 years, Honda Malaysia and WWF-Malaysia have initiated and drove various events and activities in order to strengthen the Sumatran Rhino conservation efforts. Among the notable activities are touching base with primary schools in Klang Valley to educate the younger generation and capturing the first ever footage of Sumatran Rhino in the wild.

Touching base with primary school children. Picture Credit: Honda Malaysia

Honda Malaysia has no intention of stopping or even slowing down, in spite of the known challenges in conserving the unique species. Instead, they are determined to make real the impossible dreams of removing Sumatran Rhinos from the endangered list. This sense of determination, which they call “Challenging Spirit”, ought to be emulated by all of us stakeholders of our earth.

I’m honoured to be part of this promotion of Honda’s Rhino Rescue Project and sincerely hope that this unassuming blog post would stir a little curiosity in the conservation of Sumatran Rhinos, a Malaysian heritage.

For reference:

Honda’s Rhino Rescue Project (www.honda.com.my/rhino/)
World Wildlife Fund (www.wwfmalaysia.org)

SOS Rhino (www.sosrhino.org)
International Rhino Foundation (www.rhinos-irf.org)

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.